*hey, i'm DEMILO
Luxury business consultant, Fractional CMO, and the architect behind The Obsidian Archive.
My approach
Strategy without systems is just opinion. I build the architecture underneath — brand positioning, marketing operations, and performance frameworks designed to compound over time. Every engagement starts with understanding who you are at the deepest level, then translating that identity into a system that works without you watching it.
Through The Obsidian Archive methodology and the Trivecta Framework, I bring structure to the work most consultants leave vague. No templates. No recycled playbooks. Every strategy is built from your unique positioning, measured against proprietary scoring systems, and designed to outlast the engagement itself.
My story
Born and raised in Southern California, I've spent my career at the intersection of brand strategy, performance marketing, and systems architecture. I don't do surface-level. Every business I work with gets the same thing: a deep understanding of who they are, translated into positioning that commands attention and systems that compound results. I built Demilo Alanis LLC to be the consulting practice I never found — one that treats brand as infrastructure, not decoration.
Before consulting, I spent years in high-value B2B sales and digital marketing — learning how data, storytelling, and systems intersect to drive real business outcomes. That experience became the foundation for The Obsidian Archive, a proprietary five-phase brand transformation methodology, and the Trivecta Framework, which measures brand health across three pillars: Brand, Performance, and Cause. I also serve as Executive Director of Dreams of Kindness, a nonprofit focused on community impact — because building legacy means building beyond yourself.